CRUZ CMBT is an athletic apparel company that specializes in lifestyle and performance apparel for fashion-minded MMA athletes. The essence of the brand is infused with influences from surf, skate, and a variety of athletic cultures—offering a refreshing departure from other MMA apparel lines.
In this campaign for The United Way, posters were affixed to elevator doors to visually demonstrate the United Way theme, "Together we can make a difference".
“Break the Chain”
Amachi Texas is a collaborative effort with the state of Texas and Big Brothers Big Sisters to provide guidance and mentoring to children and youth with a parent currently or formerly incarcerated.
This direct mail piece was mailed to banks asking them to give back to their communities by donating money to support the Amachi Texas program in their area.
“The Right Tool For Any Job”
Medical Center of Arlington
Dallas Stars program ad supporting the sports medicine center at the Medical Center of Arlington.
Credits: Hockey stick x-ray courtesy of the Medical Center of Arlington
Downtown Dallas, Inc
I worked with Downtown Dallas, Inc to implement their new branding and extend their reach to the downtown Dallas market by helping them create a mobile website, an updated wayfinding map, and an integrated loyalty campaign called Urban Ambassadors.
The mobile site allows visitors to quickly locate downtown Dallas' offerings such as dining, shopping, entertainment, arts and culture, and helps them get around with helpful tools for transit and parking.
The Urban Ambassadors campaign consists of a brochure, microsite, outdoor advertising, email templates, and membership cards.
Downtown Dallas, Inc. created the Urban Ambassador program as an initiative to mobilize a grassroots group of passionate individuals with a desire to take an active role in the Downtown community. Urban Ambassadors aim to participate, engage, and build community in Downtown Dallas—advocating and shaping the future of Downtown, spreading the word about the new Downtown, and supporting its business, arts and public space.
Credits: Nathan Ford: Mobile site development. Sean McGinty: Urban Ambassadors photography