How do you change human perceptions and behaviors related to water scarcity and conservation? Well, with a mall, of course.
For this project, our group of design researchers created a series of posters in order to offer solutions to overcome barriers to water conservation. We developed the framework of a greater system to serve as a model to show one possible method of systematic water conservation.
Our model— the shopping mall—consists of an interconnected network of land developers, government policy regulators, retailers, consumers, and outside service and technology vendors. It's designed to disperse incentives and benefits that connect individuals, groups, and businesses in a way that can holistically create revenue for all of the stakeholders involved in the project, while depleting excessive uses of water, promoting ecologically responsible behaviors, altering attitudes towards conservation in itself, and positioning water technologies with status and image.
Our team examined the Owasso Character Initiative within a theoretical framework of virtue ethics—which proposes that morality stems from the identity and/or character of the individual—under the hypothesis that the Character Initiative is a rhetorical strategy to mold the citizens of Owasso into model citizens by suggesting ways in which they interact within the community.
Within this framework, ethnographic research methods such as observations, interviews, and surveys were deployed to test the efficacy of the campaign in its current state by focusing on the level of awareness and acceptance by the citizens of Owasso. A charrette was designed and initiated to implement persona based modeling as a guide to predict potential areas of improvement for the current implementation of the Owasso Character Initiative.
Role: Observations In-person interviews Design of research tools Qualitative data analysis Persona based modeling Co-designed & directed charrettes
In the summer of 2012, Clinton Carlson (UNT communication design professor) and I traveled to Key West, Florida to work with the Florida Keys Mosquito Control District (FKMCD) to evaluate the efficacy of their public-facing communication efforts regarding dengue fever. In-person interviews with FKMCD staff, county health leaders, and the public—nearly 30 people total—provided valuable insight that raised new questions and allowed us to make recommendations to improve FKMCD’s communication efforts.
Our research was presented to UNT's Geography department faculty and graduate students, and will be presented as a book chapter in Jorge Frascara’s forthcoming book, Information Design Matters.
Role: In-person interviews Qualitative analysis Design of Research Tools
Clinton Carlson: Design of Geography presentation.
The Design Research Center at UNT partnered with Cooks Children's Hospital, Denton ISD, Denton County MHMR to develop an online children's mental and physical health information repository for the citizens of Denton, TX. Our goal was to provide a centralized location for adults, youth and families to find helpful information and links for children's health resources in Denton County.
My team worked on early iterations of the site that is pictured here.