http://www.johnallenhicks.com/design daily 0.75 2023-11-28 https://images.squarespace-cdn.com/content/v1/538be016e4b069dee89b68d1/1401725310036-JOM2TQ2YNZSB5YCMDAG0/ccthumb.jpg DESIGN https://images.squarespace-cdn.com/content/v1/538be016e4b069dee89b68d1/1401728335474-4K0TUQO0PMDR9PY0EU5F/amachithumb.jpg DESIGN https://images.squarespace-cdn.com/content/v1/538be016e4b069dee89b68d1/1401738128236-Q22TTX8NBVJ7OY5XXAF1/uwaythumb.jpg DESIGN https://images.squarespace-cdn.com/content/v1/538be016e4b069dee89b68d1/1401738553703-YACY5MHQ7LGDZD5P8LUX/mcathumb.jpg DESIGN https://images.squarespace-cdn.com/content/v1/538be016e4b069dee89b68d1/1401738854681-4XBC4GH20BNZA1KYILS7/craftsmanthumb.jpg DESIGN https://images.squarespace-cdn.com/content/v1/538be016e4b069dee89b68d1/1401745104041-IH1DPMEU7S8RDK9KC3T3/ddithumb.jpg DESIGN https://images.squarespace-cdn.com/content/v1/538be016e4b069dee89b68d1/1401828999111-VQDBVHRP35OB992SJJ85/logosthumb.jpg DESIGN http://www.johnallenhicks.com/casestudies daily 0.75 2025-06-12 https://images.squarespace-cdn.com/content/v1/538be016e4b069dee89b68d1/1601929148412-42VISH52JR11I46OO4FV/CL+suggestion.jpg Case Studies Suggested: All licenses should have equal hierarchy and clearly defined uses and benefits. https://images.squarespace-cdn.com/content/v1/538be016e4b069dee89b68d1/1601918728225-NFX4UDG2JCYF7CFJWYAK/License+models.png Case Studies fig C: The recommended license structure (A) made all license options visible and converted higher. https://images.squarespace-cdn.com/content/v1/538be016e4b069dee89b68d1/1601919225066-EQQLPHB77VK7FW5NUSN4/CL_hierarchy.jpg Case Studies https://images.squarespace-cdn.com/content/v1/538be016e4b069dee89b68d1/1601929883657-P0LVCH4KGTH75D91124T/UnMod+screens.jpg Case Studies Prompt A: Please briefly tell us your reason for choosing the specific license that you selected. Prompt B: What are the benefits / limitations of the license you selected over the other available options? https://images.squarespace-cdn.com/content/v1/538be016e4b069dee89b68d1/1601918099248-64S6MVHTCV2H09VTGF9R/CL_hierarchy.jpg Case Studies fig B: Updated icons, titles, and micro-copy https://images.squarespace-cdn.com/content/v1/538be016e4b069dee89b68d1/1601931205593-U9M0Z8CW7X3L1ZUNOWIL/Mod+screen.jpg Case Studies Moderated study session https://images.squarespace-cdn.com/content/v1/538be016e4b069dee89b68d1/1601917347472-78FQIQV7JI0HF75W2P71/CL_No+custom Case Studies fig A: The view for most participants. The business license is not noticeable. https://images.squarespace-cdn.com/content/v1/538be016e4b069dee89b68d1/1602468854557-43GO0GSJYYZMV28I4MZB/Disparate+messages.jpg Case Studies Disparate messages resulted in a diluted CTA. https://images.squarespace-cdn.com/content/v1/538be016e4b069dee89b68d1/1602509706598-RI4ZFYR1TJL6DXACMOAU/Suggested.jpg Case Studies Suggested trash can tags to remind residents to empty standing water. https://images.squarespace-cdn.com/content/v1/538be016e4b069dee89b68d1/1602468799624-F2FRINAXH1ZBWO0R1PQD/Map.jpg Case Studies fig A: The map required high cognitive effort to decipher. https://images.squarespace-cdn.com/content/v1/538be016e4b069dee89b68d1/1602470349799-EU9P89C8VVE9DTTHRDX2/Research+Materials.jpg Case Studies Field research materials. https://images.squarespace-cdn.com/content/v1/538be016e4b069dee89b68d1/1602251968778-QGRWVITWV13RPSG4X94N/Map%2B2.jpg Case Studies https://images.squarespace-cdn.com/content/v1/538be016e4b069dee89b68d1/1602469968991-WEFGDOGBYDZBPA86X1U6/Copy+test.png Case Studies fig B: Testing potential copy blocks for new CTA. Residents overwhelmingly chose copy block C. https://images.squarespace-cdn.com/content/v1/538be016e4b069dee89b68d1/1602560455483-6ZCJE8B0UCL66OAMRHCH/Screen+Shot+2020-10-12+at+8.15.33+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/538be016e4b069dee89b68d1/1602560330466-MQTHT8H8PL9STYGW8JSV/Screen+Shot+2020-10-12+at+9.11.19+PM.png Case Studies https://images.squarespace-cdn.com/content/v1/538be016e4b069dee89b68d1/1602560197216-3JUS80HNVRPG8FYTDRL9/Screen+Shot+2020-10-12+at+8.17.42+PM.png Case Studies FontShop’s purchase flow defaults to the desktop license, but participants overwhelmingly overlooked the license selection https://images.squarespace-cdn.com/content/v1/538be016e4b069dee89b68d1/1602561484541-9TWOK85VK2VUROY304LI/competitors.jpg Case Studies Many competitors do not default to a license, instead forcing customers to be deliberate in their choice. Some sites (right) force customers through a stepped purchase flow only allowing them to purchase once they’ve made all the appropriate selections. https://images.squarespace-cdn.com/content/v1/538be016e4b069dee89b68d1/1603983064305-ILFD5WOI9HSE3FRNWGYH/Coding_detail.jpg Case Studies https://images.squarespace-cdn.com/content/v1/538be016e4b069dee89b68d1/1603982651088-96T4XHJXL8IM2RURJ6PR/Onboarding+SB.jpg Case Studies Final service blueprint of the onboarding experience Sentiment from employees, HR, and hiring managers is highlighted. https://images.squarespace-cdn.com/content/v1/538be016e4b069dee89b68d1/1603982294647-8XOLRW39XFBCQOOPTX2P/OnBoarding+Experience+Map.jpg Case Studies An experience map reflects employee sentiment. https://images.squarespace-cdn.com/content/v1/538be016e4b069dee89b68d1/1603982394850-WEU85V8IXOF6TPH9IWP7/Coding.jpg Case Studies Qualitative analysis https://images.squarespace-cdn.com/content/v1/538be016e4b069dee89b68d1/1603982087717-E7TUGW6YWMRI2KM6F70B/Journal+Redux+E.jpg Case Studies Diary studies were supplemented for those that chose to forego interviews. https://images.squarespace-cdn.com/content/v1/538be016e4b069dee89b68d1/1603984055047-HM4OS26IPSEAKJM7KRV9/BP+Process.jpg Case Studies Service workshop process. https://images.squarespace-cdn.com/content/v1/538be016e4b069dee89b68d1/1602174984682-KZ0TQ92421T30SFT3SM0/CL_hierarchy.jpg Case Studies https://images.squarespace-cdn.com/content/v1/538be016e4b069dee89b68d1/1602471132670-R5TQZFS5OT6QPUXNDWLQ/FKMCD+logo.jpg Case Studies https://images.squarespace-cdn.com/content/v1/538be016e4b069dee89b68d1/1602559613899-PB7NBKQMHNN0QTE6YP5Z/FS+header+image.jpg Case Studies https://images.squarespace-cdn.com/content/v1/538be016e4b069dee89b68d1/1603984357092-8V70HB634V3UHOPF6L45/thumb+copy.jpg Case Studies http://www.johnallenhicks.com/new-journal daily 0.75 2020-10-20 http://www.johnallenhicks.com/new-journal/2020/10/20/old-dog-new-tricks monthly 0.5 2022-05-06 https://images.squarespace-cdn.com/content/v1/538be016e4b069dee89b68d1/1603212516643-UT3VN4IN3EPR7U37WA0A/Iconics+exp+map.jpg Journal - Teaching an Old Dog New Tricks https://images.squarespace-cdn.com/content/v1/538be016e4b069dee89b68d1/1603218037760-M0F2EKEPRM3EYSUPW6B6/Campus+Visitor+map.jpg Journal - Teaching an Old Dog New Tricks http://www.johnallenhicks.com/new-journal/2020/9/8/another-test monthly 0.5 2020-10-19 http://www.johnallenhicks.com/new-journal/2020/10/18/the-1-million-partnership monthly 0.5 2020-10-18 http://www.johnallenhicks.com/new-journal/2020/10/11/navigating-the-politics-of-user-research monthly 0.5 2021-03-09 http://www.johnallenhicks.com/new-journal/2020/9/8/test-3 monthly 0.5 2020-10-19 https://images.squarespace-cdn.com/content/v1/538be016e4b069dee89b68d1/1602473129249-XLAWQBYST3CQ4IKEYP6Z/IMG_0259.JPG Journal - Informing Public Health book chapter has dropped https://images.squarespace-cdn.com/content/v1/538be016e4b069dee89b68d1/1602473154699-ZAABIKQ3RJPHOJ3AX9FC/IMG_0260.JPG Journal - Informing Public Health book chapter has dropped http://www.johnallenhicks.com/new-journal/category/elephants monthly 0.5 http://www.johnallenhicks.com/journal daily 0.75 2020-10-12 https://images.squarespace-cdn.com/content/v1/538be016e4b069dee89b68d1/1602472372011-VDVX1QTAGJ4S3U49YC1T/IMG_0259.JPG Journal https://images.squarespace-cdn.com/content/v1/538be016e4b069dee89b68d1/1602472410374-JVQ3VYTJHTDCUTKJPOA5/IMG_0260.JPG Journal https://images.squarespace-cdn.com/content/v1/538be016e4b069dee89b68d1/1599600979298-1E0PV9N9DHQDA99U8ZSE/FB-cover_Reboot.jpg Journal xbvsdjhbdsj https://images.squarespace-cdn.com/content/v1/538be016e4b069dee89b68d1/1599601551426-06Y66X9AEO7QNW4UGAYP/lifestyle1.jpg Journal http://www.johnallenhicks.com/about daily 1.0 2023-11-28 https://images.squarespace-cdn.com/content/v1/538be016e4b069dee89b68d1/1602510986023-GCJJ8UR168YW4M0DAXN7/profile.jpeg About http://www.johnallenhicks.com/resume daily 0.75 2023-11-28